
To close the conference all 3,500 or so delegates from all performing arts disciplines gathered together for an American Idol-style voting process with keypads to determine the most pressing issues for the performing arts industry and strategies to implement on a national, local and individual level.
The following strategies were presented and voted on during the final Town Hall meeting of the National Performing Arts Convention. Many strategies were put forward, and we hope they all find champions and serve the field. Those with the majority of votes will emerge in the national strategies and agendas of the host service organizations, and will be encouraged as local and organizational priorities throughout the country.
The Challenge/Opportunity:
The increasing diversity of our communities creates an opportunity to engage a variety of ages, races, identities, and cultures in our audiences and organizations.
What should we do about DIVERSITY on a NATIONAL level?
• Charge national service organizations to create dialogue at convenings, create training programs, promote diverse art and artists, and partner with grassroots organizations who are already connected to diverse communities - 43%
• Diversify boards, management, and staff in all national arts organizations - 26%
• Create a media campaign with artists from diverse communities including celebrities to provide exposure to diverse art - 15%
• Raise national funds to support internships, reduced price events, and under-represented artists - 9%
• Create national forums, listserves, and websites to support sharing of successful diversity efforts - 7%
What should we do about DIVERSITY on a LOCAL level?
• Open an honest dialogue across community groups and sectors to share priorities and identify barriers to participation - 31%
• Partner within the arts, as well as with community organizations, to build relationships - 23%
• Expand beyond traditional venues to establish new points of access - 17%
• Create programming to address the experiences of the diverse elements of the community - 11%
• Engage community leaders from outside the arts to serve in arts leadership positions - 7%
• Use diverse voices, experiences, and traditions to market arts programming - 7%
• Organize a recurring local performing arts convention - 4%
What should we do about DIVERSITY on an ORGANIZATIONAL/INDIVIDUAL level?
• Discover arts in your community offered by cultures other than your own and establish peer relationships - 37%
• Set long term goal and plan to have staff, board, programming, and audiences reflect the demographics of your community - 32%
• Program more diverse artists and content - 15%
• Create an internship / entry-level staff program that attracts and recruits diverse staff - 6%
• Convene diverse ad hoc steering committees (including youth) for specific projects - 6%
• Produce at least one large-scale, publicly accessible event per year - 5%
The Challenge/Opportunity:
The potential of arts education and lifelong learning in the arts is under realized.
What should we do about arts EDUCATION on a NATIONAL level?
• Devise an advocacy campaign to promote the inclusion of performing arts in core curricula - 36%
• Enlist artists as full partners in all aspects of arts education through training and creating an AmeriCorps/WPA-type program - 22%
• Lobby for education reform, including rescinding No Child Left Behind - 20%
• Form partnerships with national education infrastructure (e.g. National Education Association, PTA, teachers unions) - 13%
• Invite new constituencies to experience the performing arts and create opportunities for lifelong learning by providing more points of entry - 5%
• Research successful models / best practices and disseminate via the web - 2%
• Establish diverse cross-sector committee to create an enriched arts curriculum - 2%
What should we do about arts EDUCATION on a LOCAL level?
• Mobilize and collaborate with K-12 and higher education institutions to strengthen arts education and arts participation as core curriculum - 23%
• Strengthen relationship with school boards and policy makers through lobbying, electing "arts friendly officials", involvement in local politics - 17%
• Innovate financial models to fund the arts: link to tax base, develop dedicated sales tax, connect to corporate funds - 15%
• Integrate arts teaching in educators' professional development and integrate teaching programs in artist organizations - 16%
• Bring art into non-traditional spaces (e.g. parks, workplaces, social programs)to create new educational opportunities -- "enter into the communities we serve" - 14%
• Develop joint arts education programs across disciplines and within the community for fuller distribution and comprehensive programming - 8%
• Establish and share assessments that create empirical data to demonstrate correlation between arts and educational impact - 7%
What should we do about arts EDUCATION on an ORGANIZATIONAL/INDIVIDUAL level?
• Lead lifelong education programs that actively involve people in multigenerational groups. "Make the arts part of a lifelong wellness plan." - 23%
• Directly engage teachers to integrate the arts into their teaching and create professional development programs to address their needs - 19%
• Commit your entire organization to arts education in mission, budget, programs, and collaborations - 13%
• Create new partnerships to share responsibility for planning and delivering local arts education - 11%
• Leverage new technology to create art, engage more people (especially young people), and support learning. - 10%
• Run candidates for school boards and local government - 9%
• Use comprehensive education models to engage the whole family in your mission and programs. - 8%
• Join, be active, and take leadership roles in civic organizations - 7%
The Challenge/Opportunity:
Our communities do not sufficiently perceive the value, benefits and relevance of the arts, which makes advocacy and building public support for the arts a challenge at every level.
What should we do about arts advocacy and communicating our value at the NATIONAL level?
• Organize a national media campaign with celebrity spokespersons, catchy slogans (e.g. "Got Milk"), unified message, and compelling stories - 27%
• Create a Department of Culture/Cabinet-level position which is responsible for implementing a national arts policy - 23%
• Lobby elected political officials for pro-arts policy and funding; demand arts policy platform from candidates - 14%
• Create a coordinated national performing arts policy campaign involving artists and organizations - 12%
• Collect, analyze and disseminate data demonstrating the value of the arts (e.g. economic, intrinsic, developmental/educational values) - 12%
• Establish a National Arts Day/Festival with free performances, open houses, and art-making opportunities - 8%
• Explore interactive new media initiatives to increase access and relevance (e.g. create a "Google Arts"-type resource, blogs,YouTube) - 5%
What should we do about arts advocacy and communicating our value at the LOCAL level?
• Create an arts coalition to get involved in local decision-making, take leadership positions, and strengthen relationships with elected officials - 21%
• Forge partnerships with other sectors to identify how the arts can serve community needs - 21%
• Foster cross-disciplinary conversations to share data and best practices, develop common goals, and create joint activities/ performances - 14%
• Mobilize audiences to be advocates for the arts - 13%
• Utilize existing advocacy and data to influence local funding, policy and public support for the arts - 9%
• Create collaborative local marketing campaigns in mass media and public venues - 8%
• Develop and promote recognizable champions for the arts - 7%
• Create new cross disciplinary events and festivals to promote the local arts community - 6%
What should we do about arts advocacy and communicating our value at the ORGANIZATIONAL/INDIVIDUAL level?
• Build relationships with non-arts groups, including governments, corporations, community development organizations, etc. - 26%
• Create opportunities for active participation in the arts for all ages (including interactive websites, open rehearsals, etc.) - 24%
• Expand relationships across the community to find and develop new leaders (e.g. through Board development) and local champions for the arts - 12%
• Participate in the local political process by lobbying city council, school board, etc. - 10%
• Create multi-media marketing strategies (including YouTube, Facebook) to communicate and demonstrate value and relevance - 9%
• Connect the stories and experiences of local community members to new and existing artwork - 9%
• Create arts supporters out of our audiences - 7%
• Build relationships with local media to widen their coverage and exposure of the arts - 4%
To close the convention, Diane Reeves performed. Her silky voice and the momentum of the past 4 days left me driven and inspired to do my best work.
Before catching my flight I had just enough time to give myself a walking tour of Lower Downtown, the 16th St. Mall, Larimer St. and the historic Brown Palace Hotel. The surrounding mountains were a tease since I was not able to drive out to them during my stay and still on my "to do" tourist list is visit one of the many microbreweries as well as the hispanic arts community just outside the downtown...next time.